Digital Marketing and Analytics Specialist(“DMAS”)

Jenkintown, PA
Part Time
Experienced
About Us: Visiting Angels is a leading home care agency dedicated to providing
compassionate and personalized care to seniors in the comfort of their homes. With a
commitment to enhancing the quality of life for our clients, we are seeking a talented and
motivated DMAS to join our team and help us expand our online presence. Visiting Angels
of Jenkintown has been in business since 2004 and has been recognized as the Best
Provider of Choice since 2010.

Job Description:
We are looking for an experienced DMAS to manage all search engine optimization and
marketing activities as well as manage other analytical activities in the office. You will be
responsible for developing and implementing effective SEO and Google PPC strategies to
drive organic traffic to our website, improve search engine rankings, and increase online
visibility as well as increase demand for our services.
You will also be responsible for working with senior leaders to analyze and strategize
around company measurable metrics, business forecasts and performance outcomes.
Provide ongoing reports, identify trends, and develop strategy recommendations to drive
the decision making process. This position requires a keen analytical mind, an in-depth
understanding of business operations, and the ability to translate data sets into actionable
strategies.

You will be a local partner to the company’s digital marketing team, focusing on creating
and maintaining the company’s presence on social media platforms. This proposition
involved a mix of creative, analytical and communication skills to effectively engage with
audiences, build brand awareness, and ultimately drive sales or other desired outcomes.
Responsibilities for managing SEO/Google PPC strategies:
1. Conduct keyword research to identify target keywords and phrases relevant to
our industry and services.
2. Optimize website content, landing pages, and meta-tags for search engines to
improve organic search rankings.
3. Develop and implement on-page and off-page SEO strategies to increase
website visibility and drive qualified traffic.
4. Monitor and analyze website performance using SEO tools, Google Analytics, and
other relevant platforms.
5. Stay updated on industry trends and search engine algorithms to ensure the
website remains optimized for search engines.
6. Collaborate with content creators to develop SEO-friendly content that aligns
with target keywords and engages our audience.
7. Implement link-building strategies to enhance the website's authority and
credibility.
8. Track, analyze, and report on key SEO metrics and performance indicators.
9. Collaborate with the marketing team to align SEO strategies with overall
marketing goals.
10. Provide recommendations for website improvements, both in terms of SEO and
user experience.
11. Manage all Google PPC strategies to increase impressions, Click through rates
and eventually lead volume for all offices of Visiting Angels (Jenkintown, Mainline,
Center City and Chadds Ford)

Other Responsibilities:
1. Manage all KPIs for offices and analytics including but not limited to production of
daily, weekly and monthly KPI reporting.
2. Interface with other software vendors in creating the right data sets and analytics to
measure and monitor company performance.
3. Work with HR to assess HR recruitment ads and advise on changes to ads and
monitor effectiveness thereof.
4. Assist in the creation and management of recruitment score-carding that determines
effectiveness of ads and recruitment efforts.
5. Work with COO to develop effective strategies for measurement of KPIs and assist
in the creation and implementation of score-carding.
a. Customer and client reporting.
b. Employee performance reporting.
c. Sales strategy reporting.
d. Client service reporting.
6. Assist CEO in financial model development analytics.
a. Profit and loss analytics and reporting.
b. Budget vs. actuals reporting.
7. Develop and implement social media strategies that align with the company’s goals
and brand integrity.
a. Create compelling and relevant content for various social media platforms
such as Facebook, X, Instagram, LinkedIn and TikTok including posts, stories,
videos, photos and graphics.
b. Monitor, moderate and respond to audience comments; in relevant social
media communities.
c. Stay up-to-date with the latest social media trends, platform updates and
digital marketing strategies. Adapt strategies as necessary to maintain
effectiveness and engagement.

Qualifications:
1. Proven experience as a Digital Outreach Coordinator or in a similar role.
2. In-depth knowledge of search engine algorithms and ranking factors.
3. Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, and Google Analytics.
4. Solid understanding of on-page and off-page SEO best practices.
5. Excellent analytical and problem-solving skills.
6. Strong communication and collaboration skills.
7. Ability to work independently and as part of a team.
8. Up to date with the latest trends and best practices in SEO.
9. Deep Microsoft Excel analytics experience.
a. Basic Skills including: Navigating the interface, data entry and format, basic
formulas and functions, cell references, managing worksheets, sorting and
filtering, working with charts and graphs and printing and sharing.
b. Advanced Skills Including: PivotTable and PivotCharts, data validation,
conditional formatting, macros, dynamic arrays and formulas and security
and collaboration.

Education and Experience:
● Bachelor's degree in Marketing, Digital Marketing, or a related field.
● Proven experience in developing and implementing successful SEO strategies.
● Several years of experience in a similar role within the home care or healthcare
industry, demonstrating a deep understanding of client intake processes, care
planning, and home care services.
If you are passionate about SEO and have a proven track record of driving organic traffic
and improving search engine rankings, we invite you to join our dynamic team at Visiting
Angels. Apply now to be a key player in expanding our online presence and making a
positive impact on the lives of seniors in our community.

ALL APPLICANTS MUST BE ABLE TO PROVIDE PROOF OF VACCINATION.

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